Jatra.
A visual campaign created across artist announcements, promotional posters and the physical event environment.
One event.
Multiple
touchpoints.
For Jatra, Unmatched Graphics created a series of visual assets designed to communicate the event consistently across promotional and on-ground formats.
The work included artist banners, promotional posters and an event backdrop — each serving a different purpose while remaining part of the same visual world.
The challenge was not simply to create individual graphics, but to maintain recognition as the campaign moved between different artists, formats and scales.
Different formats.
One recognisable
visual voice.
Built around the artists.
Artist-focused banners created to introduce individual performers while maintaining continuity across the wider Jatra campaign.
From screen
to space.
Designed to
announce.
Built to belong.
Design that moves with the event.
Event communication lives across many formats. The visual approach therefore needed enough flexibility to accommodate different content while maintaining a consistent sense of Jatra throughout.
Hierarchy
Artist names, event information and supporting content were organised for immediate recognition and readability.
Consistency
Shared visual cues connected individual promotional assets into one campaign.
Scale
The visual language was translated from promotional graphics to a large-format event backdrop.
Communication across every format.
A focused collection of event graphics created for promotion, artist communication and the physical event environment.
Not isolated graphics.
One event told through
many surfaces.
The Jatra project demonstrates how a focused visual language can extend across artist announcements, promotional material and physical event graphics without losing recognition or character.