Sahbhagita Magazine for BALCO Industries
Some projects test not just your creativity but your patience, discipline, and resilience. Designing the Sahbhagita Success Story Celebration Magazine for BALCO Industries was exactly that — a high-stakes, high-pressure creative challenge where client direction took precedence over artistic freedom. Organized by Vedanta’s BALCO unit, Sahbhagita is a corporate event focused on recognizing innovation, collaboration, and leadership across teams. The magazine was intended to capture the essence of these stories — a celebratory documentation of the company’s people, achievements, and values. The design assignment included creating the front and back covers, inside page layouts, team highlights, and industry shots, all wrapped in a professional, brand-aligned aesthetic.
Unlike most editorial projects where there’s room for visual storytelling and experimentation, this project demanded a more client-led approach. Every design decision — from font size and line spacing to icon placements and background hues — had to be run through multiple layers of internal review and feedback from various stakeholders at BALCO. Over 100 changes were made throughout the process. Some were minor — like alignment tweaks or color corrections. Others were major — complete layout redesigns, swapped image grids, entirely new content sections, and last-minute structural reshuffles. Deadlines were tight, expectations were high, and flexibility was a must. At many points, the project leaned more toward meticulous execution than free-form design. But even within that, we ensured that:
What made this project truly demanding was not just the volume of work, but the nature of collaboration. With multiple reviewers and layers of approvals, communication had to be prompt, clear, and endlessly adaptive. This project reminded us that not every design challenge is about how creatively you can think — some are about how precisely you can deliver. It taught the art of balancing aesthetic restraint with professional polish, and how important it is to listen more than you lead in certain assignments.
Despite the heavy rounds of edits and long review chains, the final magazine came out as a polished, professional publication — one that BALCO was proud to share at their event and internally across their teams. While it wasn’t a playground for wild design innovation, it was a masterclass in meeting corporate design needs with precision, patience, and persistence. This was less of a "creative joyride" and more of a "design endurance run" — but in the end, both deserve equal celebration.
